Perfection Foods Partners with PURE to Deliver Healthy Muffins to London’s Trend-Setting Coffee Crowd

Healthy Muffins to London’s Trend-Setting Coffee Crowd

As the UK’s largest handmade cake and muffin wholesaler, Perfection Foods has long been synonymous with quality, innovation, and customer focus. With a footprint that spans the UK and extends globally, our mission has always been simple: deliver exceptional baked goods that delight consumers and drive value for our partners.

Now, we’re proud to announce our latest collaboration – a partnership with PURE, one of London’s fastest-growing and trendiest health-focused food and coffee chains. With around 20 outlets across the capital, PURE has become a go-to destination for busy Londoners looking for fresh, nutritious food on the go. Our private-label healthy muffins are now available at all PURE outlets, bringing together two brands that are passionate about quality, health, and the customer experience.

“This partnership reflects what we stand for at Perfection Foods—innovative, health-conscious baking that matches the pace and expectations of today’s consumer. We’re excited to work with PURE, a brand that mirrors our values and shares our appetite for growth and innovation.”
— Gurdeep Bath Singh, Director, Perfection Foods

Meeting the Demand for Healthier Choices

Today’s consumers, especially in urban hubs like London, are more health-conscious than ever. Whether it’s a post-gym snack, a quick breakfast, or a mid-afternoon boost, people are seeking options that taste great without compromising on nutrition.

That’s why we’ve introduced two delicious muffins tailored to the PURE customer:

• Blueberry Muffin – Made with juicy blueberries, soft sponge, and no artificial nasties. It’s light, fluffy, and rich in natural flavour.
• Apple Bran & Cinnamon Muffin – A wholesome treat that blends hearty bran with the sweetness of apple and the warmth of cinnamon. A fibre-rich option perfect for health-minded consumers.

These products aren’t just muffins—they’re a response to a market demand for “better-for-you” indulgence. With an eye on clean ingredients and nutritional value, we’ve ensured these offerings align with PURE’s brand promise of real, honest food.

Private Label Baking, Perfected

One of the standout benefits of working with Perfection Foods is our ability to develop and supply private label baked goods that reflect your brand’s identity and meet your customer needs.

From bespoke recipes to tailored packaging solutions, our private label service helps partners like PURE grow their brand loyalty while saving time and operational effort. With in-house product development, flexible manufacturing capabilities, and a passion for premium quality, we help foodservice chains, cafes, and retailers launch standout bakery lines under their own name.

Whether you’re a boutique London coffee chain, a national wholesaler, or an international distributor, Perfection Foods provides scalable solutions and authentic British baking that sells.

Chains Like PURE Choose Perfection Foods

The PURE partnership is more than just a supply deal—it’s a sign of where the UK’s café culture is heading. Here’s why partners choose us:

1. On-the-Go Innovation

PURE’s customers want healthy food, fast. Our individually wrapped muffins are designed with convenience in mind—no mess, no prep, just great taste on the move. Perfect for breakfast, coffee breaks, or afternoon snacks.

2. Nutritional Consciousness

Our healthy muffin range is carefully crafted to deliver on taste while offering better nutritional value—less sugar, more fibre, and no unnecessary additives.

3. Reliability and Scale

With decades of experience and the capacity to handle high-volume, multi-site supply, we’re the bakery partner that growing brands can trust. Whether you’re launching in one location or 100, we deliver consistent quality every time.

4. London-Ready

PURE’s 20 outlets in London are strategically located for footfall from busy professionals, gym-goers, and foodies. Our products are tailor-made for this demographic: modern, Instagram-worthy, and guilt-free.

A Word from the Director

“We see PURE as the kind of forward-thinking business that’s shaping the next wave of UK café culture. They care about the same things we do—quality ingredients, consumer health, and brand integrity. Our partnership shows how two independent British businesses can collaborate to deliver real value for customers.”
— Gurdeep Bath Singh, Director, Perfection Foods

Going Global: The Export Opportunity

While our roots are firmly planted in the UK, Perfection Foods is also a major exporter of British bakery goods, supplying clients across Europe, the Middle East, and beyond. Our partnership with PURE is another example of how we support brands looking to expand or differentiate their offering with premium British products.

With an established international logistics network and BRC-certified facilities, we make it easy for retailers and distributors to offer world-class baked goods that meet rigorous standards.

Join the Movement

As consumers continue to demand convenience, health, and authenticity, the brands that succeed will be those that can deliver all three. At Perfection Foods, we’re not just baking muffins—we’re helping build better food experiences.

So whether you’re a boutique coffee shop in Shoreditch, a major retail chain, or an overseas importer looking for a taste of British quality, get in touch. Let’s build something great—together.

Want to learn more about our private label range or export services?
📩 Contact our team today or visit perfectionfoods.co.uk