At Perfection Foods, we’ve built our reputation as the UK’s largest handmade cake and muffin producer on one simple principle: bake brilliantly, partner boldly. Today, we’re proud to announce a new chapter in our international story—our latest partnership with Starbucks, one of the world’s most iconic coffeehouse brands.
A Major Milestone: Supplying Starbucks in North Africa
We’re now officially supplying our full muffin range to Starbucks stores across North Africa, starting with Morocco. This milestone marks an exciting new era for Perfection Foods as we expand our presence in international markets and bring our premium handmade bakery products to a wider global audience.
“It’s a proud moment. Supplying Starbucks is a big step for our brand, and even more so because this is overseas. It’s a signal of the trust global brands place in our quality and consistency.”
– Gurdeep Bath Singh, Director, Perfection Foods
The launch includes four of our bestselling muffin flavours:
🧁 Double Chocolate
🧁 Caramel
🧁 Strawberry
🧁 Lemon
Each flavour has been meticulously crafted to complement Starbucks’ beverage range and meet their high global standards. From recipe development to packaging, every detail reflects our shared commitment to excellence.
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- Perfection Foods introduce Muffins to Starbucks North Africa
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- Starbucks Muffins – North Africa
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- Starbucks Strawberry and Lemon Muffins – North Africa
A Growing Presence in North Africa
While the Starbucks rollout has begun in Morocco, our products are set to reach across the North African region through our new partnership with a major distributor. This distributor will be introducing our baked goods to other top-tier brands in the region, including Subway and McDonald’s.
With this foothold in North Africa, we are not only supplying one of the world’s most influential coffee chains—we’re creating a launchpad for strategic growth into fast-food and retail markets throughout the continent.
“It’s not just one brand we’re working with. Our muffins will soon be available through some of the biggest names in foodservice across North Africa. It’s a new relationship, but the potential is huge.”
– Gurdeep Bath Singh
Why Global Brands Choose Perfection Foods
At Perfection Foods, we combine British baking heritage with modern food innovation to create products that delight customers and deliver real commercial value. Here’s why global partners like Starbucks trust us with their brand:
1. Premium Handmade Quality
Our muffins are made using traditional methods and high-quality ingredients, baked in BRC-certified facilities with stringent quality control. Whether it’s a flagship Starbucks outlet in Casablanca or a drive-thru in Tangier, we guarantee the same great taste and consistency.
2. Global Export Expertise
As a long-established exporter, Perfection Foods understands the complexity of international supply chains. From logistics to labelling, we simplify the process for multinational partners while ensuring compliance with all regional regulations.
3. Product Range That Performs
We’re not just sending any muffins abroad. The flavours chosen for Starbucks—Double Chocolate, Caramel, Strawberry, and Lemon—are customer-tested favourites, proven to drive repeat purchase and consumer satisfaction.
4. Private Label & Customisation
Beyond brand partnerships, we offer private-label baking solutions tailored to local tastes and brand identities. It’s this flexibility that’s made us a go-to for food chains, wholesalers, and distributors worldwide.
Muffins Made to Move
Today’s global foodservice scene is shaped by convenience, indulgence, and health-conscious snacking. Our individually wrapped muffins are ideal for coffee chains, QSRs, and convenience retailers alike. They offer:
- Shelf-life stability
- Ready-to-eat format
- Premium presentation
- Clean ingredient credentials
Whether it’s a busy Starbucks café in Marrakech or a McDonald’s breakfast menu in Tunisia, our products offer effortless appeal and operational ease.
The Muffins Behind the Partnership
Here’s a closer look at the four muffins now being served at Starbucks North Africa:
Double Chocolate Muffin
Rich cocoa sponge packed with indulgent chocolate chips. A customer favourite that’s pure, unfiltered comfort.
Caramel Muffin
A soft golden sponge with gooey caramel pockets. Sweet, smooth, and utterly satisfying with a morning latte.
Strawberry Muffin
A fruity twist made with real strawberry pieces, perfect for customers looking for a lighter, fruit-forward option.
Lemon Muffin
Zesty, refreshing, and full of sunshine. A bright and tangy bake that pairs perfectly with iced coffee.
Each muffin is individually wrapped for freshness and convenience, maintaining visual appeal and taste across any shelf or counter.
A Supply Chain Built for Global Scale
This new partnership is backed by a robust export model. Our dedicated international division manages everything from warehousing to customs, ensuring seamless delivery across the region. With our scalable production capabilities, we’re able to meet the evolving needs of global chains like Starbucks—whether it’s for 10 outlets or 1,000.
A Word from the Director
“This partnership with Starbucks in North Africa is just the beginning. It shows how a UK bakery brand with roots in tradition can build something global—something meaningful. We’re proud, we’re ready, and we’re excited for what comes next.”
– Gurdeep Bath Singh, Director, Perfection Foods
Looking Ahead
As Perfection Foods deepens its global footprint, we remain committed to what’s always set us apart: quality baking, customer collaboration, and operational excellence. With North Africa as our latest growth frontier, we’re poised to introduce even more markets to the joy of our muffins—one bite at a time.
Whether you’re a global franchise, local distributor, or international coffee chain, we invite you to partner with us and experience the Perfection difference.
To learn more about our export-ready products or private label services, visit perfectionfoodsltd.co.uk or contact our international team.
