At Perfection Foods, we’ve built our reputation on one simple principle: delivering premium, handmade baked goods that combine traditional craftsmanship with contemporary appeal. As one of the UK’s largest suppliers of handmade cakes and muffins, our journey has taken us from small-batch baking to becoming a trusted name for national and international retailers.
This week, we are proud to announce an exciting new chapter for our business.
Perfection Foods Partners with Aldi to Supply Handmade Loaf Cakes to UK Supermarkets
Aldi Visits Perfection Foods to Explore a New Loaf Cake Range
Perfection Foods were recently visited by representatives from Aldi, one of the UK’s leading national supermarket chains. The purpose? To explore a potential new range of loaf cakes and indulgent bakes designed to appeal to today’s savvy and quality-conscious shoppers.
This visit reflects a growing recognition from major retailers of the value artisan producers like us bring to their bakery aisles. Aldi is exploring a bespoke selection of Perfection Foods’ standout products, including:
- 🍒 Cherry Bakewell Loaf Cake – A nostalgic British favourite brought to life in loaf form with juicy cherries, almond frangipane, and sweet icing.
- 🍋 Lemon Drizzle Loaf Cake – Zesty and light with a perfectly crisp drizzle glaze; a timeless afternoon tea classic.
- 🍫 4 Mini Chocolate Loaf Cakes – Perfectly portioned indulgence; rich chocolate sponge in a mini format ideal for lunchboxes or coffee breaks.
- 🍰 Chocolate Sponge Cake – Deep cocoa flavour, velvety texture, and all the charm of a traditional handmade chocolate cake.
These cakes are more than just baked goods—they’re a celebration of British tradition, made for modern lifestyles.
“Our long-standing experience working with the UK’s top retail chains has given us a deep understanding of what drives success in the bakery category. From regional taste preferences to national flavour trends, we’ve built the expertise needed to craft products that truly resonate with today’s consumer.
At Perfection Foods, we don’t just manufacture cakes—we create artisan retail-ready solutions designed to elevate your bakery offering. Our focus on quality, innovation, and flexibility allows us to adapt to our partners’ evolving needs—whether it’s a new product launch, private label development, or scaling production across hundreds of sites.
What sets us apart is our ability to combine traditional handmade techniques with modern efficiencies, giving retailers the best of both worlds: authentic, artisan-style products at commercial scale.
We’re excited about the potential of working with Aldi and equally eager to explore partnerships with other forward-thinking retailers who value quality, customer insight, and collaborative growth.”
— Gurdeep Singh Bath, Director, Perfection Foods
Aldi: A Retail Giant with a Taste for Quality
With over 1,000 stores in the UK and a reputation for high-quality, affordable products, Aldi is one of the UK’s fastest-growing and most loved supermarket brands. They’ve become a household name, not just for value—but for values. Aldi’s commitment to sourcing premium, innovative products from British suppliers aligns perfectly with our vision at Perfection Foods.
Their interest in our cakes is not just a nod to our quality—it’s a statement. Aldi sees the potential in handmade, craft-focused bakery lines that go beyond the ordinary. From our ingredient selection to our presentation and packaging, every detail reflects our passion for perfection.
Why Aldi and Perfection Foods Make the Perfect Pair
So, what makes this potential collaboration so exciting?
1. Handmade Excellence at Scale
Our bakery has grown with our customers—scaling up without compromising the handmade quality that defines us. Aldi’s focus on value doesn’t mean they cut corners; instead, they seek partners who can deliver artisanal excellence on a national scale.
2. Consumer-Driven Innovation
British shoppers are more discerning than ever. From traditional flavours with a twist to modern convenience formats like mini loaf cakes, we develop products that reflect the evolving demands of UK consumers.
3. A Proven Track Record
We’ve partnered with leading national chains across retail and foodservice. This experience has given us unmatched insight into what drives success in the highly competitive bakery segment—whether it’s flavour balance, visual appeal, portion size, or shelf-life.
4. Flexible Private Label Capabilities
Whether it’s co-branded offerings or fully private-label solutions, our team collaborates closely with retail partners to create unique products that deliver both taste and brand value.
“Working with Aldi allows us to bring handcrafted bakery products to more households across the UK. It’s an opportunity to showcase our passion for baking while supporting a retailer that prioritises quality and British supply.”
— Gurdeep Bath Singh
Crafted for the Everyday and the Special Moments
Loaf cakes have made a huge comeback in recent years, blending nostalgic charm with everyday convenience. At Perfection Foods, we’ve elevated the loaf cake into an art form—one that Aldi customers will soon be able to enjoy in stores nationwide.
Whether it’s the comforting sweetness of a Cherry Bakewell Loaf or the zesty zing of a Lemon Drizzle, our cakes are made to delight. Each bite is the result of careful development, using traditional recipes, real ingredients, and years of baking know-how.
We also understand the modern shopper’s lifestyle. That’s why options like our 4 Mini Chocolate Loaf Cakes provide indulgence without over-commitment—perfect for portion control and on-the-go snacking.
What’s Next? A Taste of Things to Come
Our meeting with Aldi marks a pivotal moment in our growth story. It’s also a clear signal to the UK food industry: handcrafted, British-made bakery is in demand.
As discussions continue, we’re hopeful that this partnership will soon bring Perfection Foods’ loaf cakes and bakes to Aldi shelves—allowing millions of customers to experience the difference that handmade quality makes.
This collaboration has the potential to redefine what supermarket bakery means—proving that affordability doesn’t have to mean compromise.
Perfection Foods: Delivering Handmade Value Nationwide
With a growing export business, in-house development kitchens, and BRC-accredited facilities, we are proud to offer scalable bakery solutions that meet the highest standards.
From London to Leeds and Birmingham to Belfast, we’re committed to giving British retailers and consumers bakery that’s baked better. Interested in private label cakes or muffins for your retail chain or foodservice business?
📩 Contact our team or visit www.perfectionfoodsltd.co.uk to learn more.
