Published by Perfection Foods | 20th January 2026
Following a successful launch last year with a number of retail partners, Perfection Foods has continued to innovate at pace with the development of a new range of edible, viral sandwich cakes a playful, trend-led format designed to capture attention both in-store and online.
Inspired by the growing crossover between classic bakery and social-media-driven food trends, these sandwich style cakes combine soft, handmade sponge layers with indulgent fillings, presented in a familiar, hand-held format that feels instantly recognisable yet completely unexpected.
The result is a cake that looks like a sandwich but delivers a full dessert experience.
Built for Retail Theatre and Social Sharing
The sandwich cake format has gained momentum across cafés, bakeries, and digital platforms, driven by its strong visual appeal and shareability. Perfection Foods’ development team has refined the concept to ensure it delivers not only on appearance, but also on taste, consistency, and commercial scalability.
Each product is:
- Handmade to Perfection Foods’ established quality standards
- Designed for strong shelf presence and impulse appeal
- Suitable for retail, foodservice, and café environments
- Adaptable across flavours, fillings, and formats
Bespoke Flavour Development for a National Retailer
As part of this innovation programme, Perfection Foods has developed a bespoke sandwich cake flavour exclusively for a national UK retail chain, with a launch planned in the near future.
This tailored development reflects Perfection Foods’ ability to respond quickly to emerging trends while working closely with retail partners to create products that are both distinctive and commercially viable.
”“We’re seeing a real appetite for fun, visually striking cakes that still deliver on quality and flavour,” said Gurdeep Singh Bath, Director at Perfection Foods.
Gurdeep Singh Bath
“Sandwich cakes tap perfectly into that trend. They’re playful, nostalgic, and highly shareable but they still need to perform at scale. That’s where our development and production expertise really comes into its own.”
Designed for Private Label and Trend-Led Ranges
The sandwich cake range has been developed with private label and own-brand retailers in mind. Recipes, fillings, colours, and finishes can all be customised to suit individual brand identities, seasonal campaigns, or limited-edition launches.
Formats can be adapted for:
- National supermarket chains
- Convenience and forecourt retail
- Coffee shop and café groups
- Export and international markets
What’s Next
With retailer interest already strong, Perfection Foods expects the sandwich cake format to become a key part of future trend-led bakery ranges, sitting alongside classic handmade cakes, muffins, and desserts.
Retailers and foodservice operators interested in developing their own viral sandwich cake or bespoke trend-driven bakery products are invited to get in touch.
To discuss private label or bespoke bakery development:
📩 info@perfectionfoodsltd.co.uk
🌐 www.perfectionfoodsltd.co.uk
