A Bold New Step into the Dessert Market
Perfection Foods, the UK’s largest producer of handmade cakes and muffins, is proud to announce a landmark expansion into the premium chilled desserts sector with the launch of its new high-end tiramisu dessert pot range.
The innovative collection, featuring indulgent flavours such as Nutella Pistachio, Biscoff, Cookies & Cream, Limoncello, and Strawberry & Cream, marks the first time in the company’s history that it has entered the chilled desserts category.
“This is a massive step for Perfection Foods,” says Gurdeep Singh Bath, Director at Perfection Foods. “We’ve built our reputation on hand-crafted cakes and muffins, but this is the first time we are applying our expertise to premium, layered desserts. We believe these tiramisu pots will redefine indulgence for retail and foodservice partners alike.”
From the Bakery Aisle to the Dessert Chiller
For over two decades, Perfection Foods has supplied artisan cakes, muffins, and cookies to leading supermarkets, coffee chains, and distributors across more than 35 countries. Now, with chilled and frozen dessert formats becoming a key growth driver in global FMCG, the business has invested in new product development to diversify its portfolio.
The result: a collection of luxury tiramisu pots, designed for both retail shelves and foodservice counters. Each dessert pot features layers of sponge, cream, and premium ingredients, crafted to deliver a restaurant-quality experience in a convenient, ready-to-serve format.
- Nutella Pistachio: A rich fusion of velvety cream, crushed pistachios, and the unmistakable flavour of Nutella.
- Biscoff: Spiced caramel biscuit meets smooth cream for an indulgence loved worldwide.
- Cookies & Cream: A playful, modern twist layered with chocolate cookie crumble.
- Limoncello: A bright, zesty take on the classic Italian tiramisu, perfect for summer menus.
- Strawberry & Cream: A light, fruity, and quintessentially British take on indulgence.
Each SKU is available frozen, with up to 15 days chilled shelf life, giving buyers maximum flexibility across retail and foodservice formats.
Carrefour Becomes First Retail Partner
In a major early win, Perfection Foods has already produced its first commercial order for Carrefour, one of the world’s largest supermarket chains.
“This is a proud moment for us,” says Gurdeep. “To have Carrefour as one of the first partners to launch the range shows the level of confidence that leading international retailers have in our innovation and quality. It’s a bold statement of intent as we step into the dessert space.”
The initial Carrefour order will see tiramisu pots distributed in key markets, with further expansion planned into both Europe and the Middle East.
Private Label & Partnership Opportunities
Beyond its branded line, Perfection Foods is also offering private label options to retailers, distributors, and foodservice operators.
“With the tiramisu range, we can offer partners flexibility,” explains Gurdeep. “Whether under the Perfection Foods brand or developed as a bespoke private label line, we can tailor recipes, packaging, and formats to meet local market demand.”
This strategy echoes the company’s long-standing success with retail collaborations and positions the tiramisu collection as both a branded and white-label growth platform.
Halal Certification Achieved
Adding further momentum, Perfection Foods has successfully completed its latest halal audit, ensuring the new dessert range is compliant and accessible to a wide global consumer base.
“This audit was a critical milestone,” Gurdeep notes. “It opens the door for us to expand into Middle Eastern markets and gives assurance to buyers that our desserts meet the highest standards of inclusivity and compliance.”
(A separate news update focused solely on the halal accreditation will follow.)
A Natural Evolution for Perfection Foods
The move into tiramisu builds on Perfection Foods’ reputation for blending handmade craftsmanship with commercial scalability, supplying many of the world’s best-known retail and coffee brands.
- Starbucks (muffin supply across North Africa)
- Costa Coffee (exclusive cupcake collaboration)
- Gloria Jean’s Coffees (premium muffins in Asia)
- Albert Heijn (premium gateau cakes in the Netherlands)
- Carrefour (brand launches and category growth)
With significant capacity across UK sites and longstanding export expertise, launching a chilled dessert portfolio is a natural extension of the company’s capabilities.
Innovation Meets Market Demand
The chilled dessert category has grown significantly in recent years, driven by:
- Rising consumer demand for indulgent, premium snacking
- The boom in at-home restaurant-style dining
- The global popularity of Italian-inspired desserts like tiramisu
- Retailers seeking longer shelf-life products that balance freshness with operational ease
By offering desserts that are frozen for transport but stable for up to 15 days chilled, Perfection Foods gives retailers flexibility without compromising on indulgence.
Built for Export
Perfection Foods’ global distribution model is export-ready, with:
- BRC-certified production sites
- Allergen-free and dual-language labelling capability
- Scalable international logistics network
- Flexible MOQs and co-branding options
“We’ve always believed that great desserts should travel,” Gurdeep concludes. “With the tiramisu pots, we’re proving that indulgence can be delivered anywhere in the world—without losing the craftsmanship that defines Perfection Foods.”
About Perfection Foods
Perfection Foods is a family-run British bakery supplying handmade cakes, muffins, cookies, and desserts to over 150,000 retailers in 35+ countries. With more than 20 years of export experience, the company continues to lead the way in handmade quality at scale, partnering with some of the world’s biggest names in retail, foodservice, and coffee.
Stock the new tiramisu dessert range: www.perfectionfoodsltd.co.uk | info@perfectionfoodsltd.co.uk
