At Perfection Foods, innovation never sleeps
Even at the end of a busy weekly production shift just before the team begins their routine wash-down our bakers continue experimenting with new flavour concepts that may shape the next chapter of our product portfolio.
Last week, that spirit of creativity led to something special:
our first batch of handcrafted matcha cupcakes.
Matcha, the finely ground green tea powder revered for its clean, vibrant flavour profile, has become one of the fastest-growing trends in global bakery, café, and dessert menus. Known for its subtle earthy sweetness, natural colour, and premium positioning, matcha continues to rise across the UK, Europe, the Middle East, and Asia.
To stay ahead of the curve, our development team produced a series of rich chocolate-based cupcakes topped with a striking matcha-infused frosting. The result:
a visually stunning, naturally coloured, flavour-forward cupcake that feels both modern and indulgent.
”We love experimenting,” says Gurdeep Singh Bath, Director at Perfection Foods.
Gurdeep Singh Bath
“Whenever we see a trend beginning to shape café menus or retail bakery categories, we test, taste, refine, and analyse. These matcha cupcakes looked fantastic and tasted even better. This is exactly how new ideas begin at Perfection Foods.”
A Bakery Known for Craftsmanship and Curiosity
For over two decades, Perfection Foods has combined handmade bakery craft with large-scale capability, supplying muffins, cakes, cookies, and pastries to leading supermarkets, coffee chains, and distributors in more than 35 countries.
Experimentation plays a critical role in our development process. Whether it’s a premium tiramisu dessert pot, a new global cupcake range, or a bespoke private-label innovation for a retail partner, our team is continually exploring:
- Trending global flavours
- Modern café concepts
- Ingredient innovations
- New forms, formats, and finishes
- International preferences and flavour profiles
Matcha cupcakes fit perfectly within this forward-thinking ethos.
Why Matcha, and Why Now
The matcha trend has accelerated rapidly in 2024–2025 due to:
the global boom in Japanese-inspired bakery increasing demand for visually distinctive products consumer interest in premium, natural ingredients the rise of “clean indulgence” across retail and foodservice its popularity on social platforms, driving awareness and trial
In café environments, matcha is now a top-tier flavour across lattes, frappes, soft bakes, and seasonal menus. Launching a commercially scalable matcha cupcake range positions Perfection Foods to support partners seeking to introduce something both premium and on-trend.
Crafted for Retail and Foodservice
The matcha cupcake prototypes were created with both sectors in mind:
- Retail: single cupcakes, twin packs, and trio formats
- Foodservice: thaw-and-serve, bulk-case supply, or ready-decorated units
- Private Label: fully customisable recipes, toppings, colours, and packaging
- Export Markets: dual-language labelling and long-life frozen transport capability
Whether for premium supermarket shelves or high-end café counters, the format is adaptable and export-ready.
A Glimpse Into What’s Coming Next
This matcha exploration is the early stage of what could become a dedicated global cupcake range featuring classic favourites, indulgent flavour profiles, and modern, trend led creations.
“We’re always listening to the market,” Gurdeep adds.
“If our partners tell us matcha is what their consumers want, we’ll be ready to deliver it at scale, without losing the handmade feel that sets us apart.”
As trials continue, we’ll share updates on product refinement, partner interest, and launch timelines.
About Perfection Foods
Perfection Foods is a family-run British bakery supplying handmade cakes, muffins, cookies, and desserts to over 150,000 retailers in more than 35 countries. With over 20 years of export heritage and BRC-certified production across multiple UK sites, we blend artisan craft with global capability partnering with leading supermarkets, café chains, distributors, and foodservice operators worldwide.
Interested in developing a matcha cupcake line for your market?
info@perfectionfoodsltd.co.uk
www.perfectionfoodsltd.co.uk
