Perfection Foods is proud to announce a major strategic investment into a state-of-the-art Swiss roll production line, now operational at its flagship facility in Ireland. The fully automated line represents a significant leap forward in the company’s capacity, capability, and commitment to innovation in the bakery sector.
With an output of over 100,000 Swiss rolls per week, this facility will serve as a cornerstone for new and existing partnerships across the UK, Europe, and beyond delivering quality, consistency, and scale to meet growing demand.
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- Swiss Roll Production
“We’ve always believed in matching creativity with capability. This new line gives us both the flexibility to innovate, and the strength to supply at volume,” said Gurdeep Singh, Director at Perfection Foods. “We’re incredibly proud of the investment we’ve made in our Irish site and the platform it creates for future growth.”
Watch behind-the-scenes video footage from our new line:
Powered by Ireland, Built for Global Retail
The decision to base the new machinery in Ireland reflects Perfection Foods’ focus on both UK supply chain resilience and international trade accessibility. The factory’s location enables swift delivery into UK national supermarket chains, while also supporting broader export ambitions into mainland Europe and global markets.
The high-speed production line offers full automation from batter processing and baking to cooling, filling, wrapping, and boxing all under one roof. This integration ensures minimal handling, improved hygiene, and optimised consistency across every batch.
Existing Relationships and Global Ambitions
Perfection Foods already works closely with Carrefour, one of the world’s largest supermarket chains, with over 12,000 stores in 30+ countries. The company’s expanding production infrastructure is specifically designed to support both established and emerging retail formats from global multiples and convenience outlets to airline catering, hotel groups, and specialist cafés.
This new line is also designed with category innovation in mind. From flavoured Swiss rolls to premium packaging formats, Perfection Foods is equipped to develop exclusive lines tailored to customer preferences whether for chilled, ambient, or private-label markets.
An Open Call for Collaboration: Retailers, Foodservice, Exporters
This investment is more than machinery it’s a statement of intent. With bakery increasingly becoming a point of differentiation in supermarkets, cafés, and meal deals, Perfection Foods is positioning itself as a partner of choice for retailers and operators seeking fresh formats, high-margin offerings, and reliable UK-based manufacturing.
Whether you’re a national supermarket buyer, a foodservice wholesaler, or an ambitious export distributor we want to hear from you.
– Do you want to launch your own-label Swiss roll line?
– Looking for added-value bakery for your shelves or menus?
– Need a dependable, scalable UK supplier that understands speed and taste?
We’re open to creating custom Swiss roll patterns from colours to fillings tailored to match your brand or customer experience.
Let’s get in touch and roll out some bespoke ideas together: info@perfectionfoodsltd.co.uk
